Five Questions with Glenn Werstler of Recastio
Recastio offers a simple and secure solution for businesses who want to use in-house digital display advertising to engage viewers but are conscious of network security. Founder Glenn Werstler is a Canton native who was first introduced to computer technology when serving in the U.S Air Force. He has been a web developer and digital
Five Questions with Thomas Eynon of Eynon Software, LLC
Eynon Software offers tailored software engineering solutions to small businesses in Ohio. Founded in 2017 by Eynon, a former paratrooper and software architect with more than twenty years’ experience, the company helps customers simplify processes, lower costs and automate repetitive tasks. Eynon envisions their new product Daccta as the Shutterstock of data conversion; enabling simple,
Three Ways to Win Over An Investor’s Industry Expert
As an entrepreneur, sooner or later you will find yourself pitching an investor who brings in their own industry expert to provide an objective assessment of your business. Regardless of the amount of time and effort you have invested in the relationship up to this point, this expert’s opinion can literally make or break your
7 Must-Read Mentoring Articles
Mentors provide startups an advantage, and there’s proof. According to stats reported by the Startup Genome Project, startups are seven times more likely to raise investment money and three-and-a-half times more likely to grow user numbers for their products and services if they have helpful mentors. However, other aspects of the process aren’t so clear-cut:
Introducing StartupNEO.org: The Easiest Way For Entrepreneurs To Access Resources In Northeast Ohio
Have you ever wondered what types of organizations and resources are available to help Northeast Ohio’s tech entrepreneurs grow their ventures, reach their goals and achieve their dreams? Look no further! We’re thrilled to announce the launch of StartupNEO.org, the Northeast Ohio Startup Network’s easy-to-navigate directory of local space, capital, advice, support and connections needed
Tips For Tracking Your Supplier Diversity Data
Last month, JumpStart Accounting Manager Nancy Schlairet and I flew to Las Vegas to present at Advantage 2017, Sage Intacct’s annual gathering of its accounting system’s users and partners. The slogan for this year’s gathering was “Lead the Future,” a phrase that could just as easily be applied to what JumpStart is trying to do
Revealed: 17 Secrets To Small Business Success
Every small business is different. However, there are some basic principles that stay the same no matter who you are or what kind of business you’re trying to grow. In this episode of the JumpStart Podcast, Larry Fulton, Owner of LEFCO Worthington, Constance Hill-Johnson, MPA, Owner and Managing Director of Visiting Angels Living Assistance Services,
[PODCAST] 10 Ways To Ruin A Website
Your website should be the hub of all your marketing efforts … so is yours a 24/7 lead generating machine or an out-of-date embarrassment? With years of digital marketing experience, the web gurus at Kiwi Creative—a Cleveland-based marketing studio for B2B software and technology companies—have seen the good, bad and downright ugly of all things website-related.
[PODCAST] Using Outside Influencers To Grow Your Business
Building a brand today requires more than some brochures and the occasional press release. Whether you’re wooing social media influencers on Instagram or pitching reporters in a newsroom, knowing how to find and engage the people who can help get your message to your customers is key. On Wednesday, September 20th, JumpStart welcomed Kate Lienesch,
Want Profit? Take Care Of Your Customers First
Let’s be honest, you need your customers more than they need you. Without them, your business doesn’t exist. To attract and keep these customers, you need a product or service that solves a real-world problem for them in an effective, efficient way. Of course, that’s much easier said than done. “Perfecting” a product/service takes round
KeyBank Business Boost & Build Program: Frequently Asked Questions
We are extremely excited to announce a new partnership with KeyBank Foundation. The “KeyBank Business Boost & Build Program, Powered by JumpStart” initiative is designed to stimulate economic growth and workforce development by fostering small business success in communities throughout Ohio and upstate New York. Below we have answered some of the questions you’re likely
How Does A Lead Become A Customer?
You’ve likely heard it before, “think of the marketing and sales cycle as a funnel.” But what does that actually mean, and how can you apply an understanding of this funnel to help generate paying customers? Let’s start by considering the funnel’s basic goal and identifying the stages of the sales cycle that help you