If you want to be big, you have to start small. This is especially true for entrepreneurs who are just going to market. In an ideal world, you’d be able to promote your small business to everyone and, furthermore, everyone would be interested. In reality, marketing to everyone is not only expensive, but ineffective. Even
It’s not easy being the new business on the block, which is why building your credibility needs to be an early priority. For small businesses, your first customers are extremely important to building that credibility. According to research conducted by McKinsey, up to 50 percent of purchasing decisions are influenced by word of mouth. Credibility
Most entrepreneurs in search of funding have a solid idea and focus. They’re passionate about their business, and they see a direct need for their product or service in the market. However, in some cases, these entrepreneurs don’t catch an investor’s eye right away. In other cases, perhaps an investor has expressed interest, but after
As an entrepreneur, it’s natural to wear many hats within the company: managing the business, handling the hiring, and perhaps even overseeing the finances. And yet, when it comes to selling their product or service to a customer or an investor, many entrepreneurs feel that “sales” is a skill they just don’t have. The truth
If you’ve ever tried to tweet something witty in 140 characters or text your friend some great pithy insights, you know that being “short and sweet” isn’t simple. Crafting and delivering a compelling story limited by word count or time is a challenge for anyone. Now imagine the future of your business is on the
When you started out, you and the management team were like family. But you’re growing now and adding new people every week it seems. Naturally, you need a central document that sets out policies and procedures on how new employees should conduct themselves, right? Besides, isn’t having a handbook a legal requirement? Though not required,
A few years ago businesses were considered to be on the cutting edge if they embraced social media. Entrepreneurs, in particular, may not have seen the value up front. Why spend precious time on social media platforms when the best target customers weren’t using them and the focus needed to be on building a business?