Fine Tuning The Investor Pitch

If you’ve ever tried to tweet something witty in 140 characters or text your friend some great pithy insights, you know that being “short and sweet” isn’t simple. Crafting and delivering a compelling story limited by word count or time is a challenge for anyone. Now imagine the future of your business is on the

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Do Startups Need Employee Handbooks?

When you started out, you and the management team were like family. But you’re growing now and adding new people every week it seems. Naturally, you need a central document that sets out policies and procedures on how new employees should conduct themselves, right? Besides, isn’t having a handbook a legal requirement? Though not required,

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How Social Media Can Help You Build Customer Relationships

A few years ago businesses were considered to be on the cutting edge if they embraced social media. Entrepreneurs, in particular, may not have seen the value up front. Why spend precious time on social media platforms when the best target customers weren’t using them and the focus needed to be on building a business?

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