4 Things Startups Need To Know About Social Media Measurement

Social media has given startups and small businesses an incredible opportunity to reach and engage with their consumers directly. But understanding how to measure social media’s impact leaves many startups scratching their heads. In fact, even large companies often struggle with the fact that each new channel has its own terms and analytics platforms that

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VIDEO: Predicting The Future Part One: How To Prepare A Financial Forecast

For young businesses, financial forecasting is often an overwhelming undertaking. Learning how to build and present financial projections that attract the attention of bankers and investors without venturing into unrealistic territory can be a difficult task to master. On Wednesday, December 3, JumpStart held an evening seminar, sponsored by Charter One, aimed at conquering the

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10 Ways To Make Coworking Work

The entrepreneurial world is abuzz with the sound of coworking. Coworking spaces exist to provide entrepreneurs and freelancers with shared resources and opportunities for collaboration. At a minimum, most spaces provide shared desks, Wi-Fi, conference rooms, free coffee—you get the idea. The number of coworking spaces around the world has doubled in the last two

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5 Tips To Get And Keep A Mentor

Mentors are a vital asset to entrepreneurs. By hitching your wagon to someone who’s “been there and done that,” their hindsight becomes your foresight. You get to avoid the school boy errors of being a first time entrepreneur and forego the lost time and money attached to those mistakes. So how can you find such

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What It Means To Be A Board Member

Being asked to serve on a board is a big responsibility, and so prospective board members should understand the opportunity before making a commitment. For starters, you should do your research on the company and its founders to make sure you are interested in, passionate about, and able to add value to the business. From

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Finding Your Target Market

If you want to be big, you have to start small. This is especially true for entrepreneurs who are just going to market. In an ideal world, you’d be able to promote your small business to everyone and, furthermore, everyone would be interested. In reality, marketing to everyone is not only expensive, but ineffective. Even

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5 Tips For Building Business Credibility

It’s not easy being the new business on the block, which is why building your credibility needs to be an early priority. For small businesses, your first customers are extremely important to building that credibility. According to research conducted by McKinsey, up to 50 percent of purchasing decisions are influenced by word of mouth. Credibility

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What Does An Investor Look For In A Prospective Investment?

Most entrepreneurs in search of funding have a solid idea and focus. They’re passionate about their business, and they see a direct need for their product or service in the market. However, in some cases, these entrepreneurs don’t catch an investor’s eye right away. In other cases, perhaps an investor has expressed interest, but after

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Becoming A Better Salesperson

As an entrepreneur, it’s natural to wear many hats within the company: managing the business, handling the hiring, and perhaps even overseeing the finances. And yet, when it comes to selling their product or service to a customer or an investor, many entrepreneurs feel that “sales” is a skill they just don’t have. The truth

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