5 Tips To Get And Keep A Mentor

Mentors are a vital asset to entrepreneurs. By hitching your wagon to someone who’s “been there and done that,” their hindsight becomes your foresight. You get to avoid the school boy errors of being a first time entrepreneur and forego the lost time and money attached to those mistakes. So how can you find such

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What It Means To Be A Board Member

Being asked to serve on a board is a big responsibility, and so prospective board members should understand the opportunity before making a commitment. For starters, you should do your research on the company and its founders to make sure you are interested in, passionate about, and able to add value to the business. From

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Finding Your Target Market

If you want to be big, you have to start small. This is especially true for entrepreneurs who are just going to market. In an ideal world, you’d be able to promote your small business to everyone and, furthermore, everyone would be interested. In reality, marketing to everyone is not only expensive, but ineffective. Even

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5 Tips For Building Business Credibility

It’s not easy being the new business on the block, which is why building your credibility needs to be an early priority. For small businesses, your first customers are extremely important to building that credibility. According to research conducted by McKinsey, up to 50 percent of purchasing decisions are influenced by word of mouth. Credibility

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What Does An Investor Look For In A Prospective Investment?

Most entrepreneurs in search of funding have a solid idea and focus. They’re passionate about their business, and they see a direct need for their product or service in the market. However, in some cases, these entrepreneurs don’t catch an investor’s eye right away. In other cases, perhaps an investor has expressed interest, but after

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Becoming A Better Salesperson

As an entrepreneur, it’s natural to wear many hats within the company: managing the business, handling the hiring, and perhaps even overseeing the finances. And yet, when it comes to selling their product or service to a customer or an investor, many entrepreneurs feel that “sales” is a skill they just don’t have. The truth

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Fine Tuning The Investor Pitch

If you’ve ever tried to tweet something witty in 140 characters or text your friend some great pithy insights, you know that being “short and sweet” isn’t simple. Crafting and delivering a compelling story limited by word count or time is a challenge for anyone. Now imagine the future of your business is on the

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Do Startups Need Employee Handbooks?

When you started out, you and the management team were like family. But you’re growing now and adding new people every week it seems. Naturally, you need a central document that sets out policies and procedures on how new employees should conduct themselves, right? Besides, isn’t having a handbook a legal requirement? Though not required,

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How Social Media Can Help You Build Customer Relationships

A few years ago businesses were considered to be on the cutting edge if they embraced social media. Entrepreneurs, in particular, may not have seen the value up front. Why spend precious time on social media platforms when the best target customers weren’t using them and the focus needed to be on building a business?

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