Who Is Your Target Customer?
To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have
What Can You Do (Or Not Do) With An Attorney?
Being a founder is hard. You have a million things you need to do, half a million things you’d like to do and often no money to do any of it. Unless you are an attorney, nothing is exciting about seeing a lot of time and money spent on addressing legal matters. So, as an
Video: The Concept – Every Great Company Starts as an Idea
In this recorded webinar, our panel of experts discusses turning a big idea into a viable business, touching on a variety of topics to consider during the conceptualization phase of entrepreneurship including: Local resources available for you along your entrepreneurial journey How to create a business plan, including milestones to keep you on track and
Video: Reopening the Economy – How Entrepreneurs Are Preparing for the Future
It’s been an unprecedented spring for startups and small businesses. Some have had to close their doors, others have had to make serious adjustments to survive and a few have built a new future in the midst of the COVID-19 pandemic. In this recorded webinar, JumpStart’s Heather Hall moderates a conversation about what comes next
Video: Leading From Home – Tips For Running A Successful Virtual Office
Working from home isn’t a new idea, but the COVID-19 pandemic has turned a niche concept into a necessity for the vast majority of companies. In this recorded webinar, our panel of experts unpacks how to communicate effectively with a 100% virtual team, how to set clear goals and keep employee engagement high while avoiding
VIDEO: Raising Capital in the Midst of COVID
The COVID-19 Pandemic has ground many businesses to a halt, but startups still need to raise capital regardless of the current economic uncertainty. In this recorded webinar, our panel of investors discusses how the venture world is reacting to current market conditions, examines how venture capital investors are evaluating new deals, walks through how deal
What We Are Doing to Help Companies Navigate COVID-19
Like many businesses, JumpStart has had to pivot quickly over the last month—both to protect the health and safety of our own team and to find new ways to help the entrepreneurs and small business owners who need support more than ever. Here are a few of the steps we’ve taken recently, along with a
VIDEO: When To Wind Down Your Business
Whether it’s due to the COVID-19 pandemic or other circumstances, most entrepreneurs will face winding down a business at some point. In fact, more than half of all U.S. small businesses close within five years of launch. In this recorded webinar, our panel of mentors and entrepreneurs discuss how to know when the time is
Canton Work Space Takes Home The $10,000 Prize At Inaugural Stark County Entrepreneur Showcase
On Wednesday, August 14, Stark County Impact Program participant Neil Weakland delivered the winning pitch for his business, Canton Work Space during the program’s culminating entrepreneur showcase—taking home the top prize of $10,000. Weakland founded Canton Work Space In 2018 with an ambition to unite small businesses, startups and remote workers in a cooperative environment. Canton
Five Questions with Neil Weakland of Canton Work Space
In 2018 Neil Weakland founded Canton Work Space, a coworking and office space in Downtown Canton with an ambition to unite small businesses, startups and remote workers in a cooperative environment. Canton Work Space looks for compatible businesses and service partners to help their members grow their businesses and careers. What inspired you to create your business?
Five Questions with Larissa Smith of FishMySpot
Founded in 2018 by three Northeast Ohio natives with a passion for fishing new locations, FishMySpot is a sharing economy platform that connects pond owners to people who want to fish privately and are seeking new experiences. Pond owners generate a passive income and anglers gain a unique fishing experience while FishMySpot builds a connected
Five Questions with Vinay Saujani of P&P Digital Health
P&P Digital Health is a healthcare technology company that offers innovative solutions to healthcare and life science organizations to help drive better patient outcomes. The company offers a unique platform connecting patients with local mental health providers while helping with the continuation of care, so they stick with their treatment. What separates P&P Digital Health