Building a brand today requires more than some brochures and the occasional press release.

Whether you’re wooing social media influencers on Instagram or pitching reporters in a newsroom, knowing how to find and engage the people who can help get your message to your customers is key.

On Wednesday, September 20th, JumpStart welcomed Kate Lienesch, PR coordinator for Hello, a Cleveland engagement agency, for an insightful presentation  on how to work with third party influencers to help amplify your brand message.

Listen to the event in its entirety in the JumpStart Podcast below.