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Crain's 20 In Their 20s: Erin Reed, Marketing Manager of JumpStart Inc.

Monday, April 28, 2008

Excerpt of story provided by Crain's Cleveland Business
Written by Shannon Mortland


For Erin Reed, Hurricane Katrina was a blessing in disguise.

New Orleans hadn't always worked out well for Ms. Reed, who moved there in May 2003 to take a sales position with Newell Rubbermaid Inc. after graduating from Miami University. She was laid off six months later...

...Just before she planned to move back home to Lakewood in late 2003, she was offered a job that involved training franchisees of a day spa. She enjoyed the job for nearly two years before Hurricane Katrina devastated the area.

Ms. Reed was visiting a friend in San Francisco when the storm hit. With a weekend's worth of clothes in her bag, she flew to Ohio and worked from her parents' home in Lakewood for awhile for the day spa franchiser before deciding there was nothing left for her in New Orleans.

...The uncertainty of her future subsided when she saw an ad for a marketing position at Cleveland venture development group JumpStart Inc. Though she had a background in marketing, Ms. Reed had discovered a love for entrepreneurship when she took courses on the subject in college. The job seemed to be a perfect fit...

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