Story excerpt provided by Fresh Water
Written by Karin Connelly
Enforcer eCoaching, a personalized wellness coaching service, has secured $250,00 from JumpStart to expand services across the country. A spin-off out of the Cleveland Clinic, Enforcer eCoaching was founded by Cleveland Clinic chief wellness officer Dr. Michael Roizen, television health guru Dr. Mehmet Oz and entrepreneurs Steven Lindseth and Arthur Benjamin.
The eCoaching focuses on smoking cessation, weight loss, hypertension control and diabetes control through personalized one-on-one email coaching and behavior modification.
“It’s based on 25 years of health coaching by Dr. Roizen,” says Mart Butler, Enforcer’s president and CEO. “We’re seeing a lot of niche treatment programs in the marketplace for companies looking to reduce their healthcare spending. Employers see a very strong return on investment.”
Butler says participants in the smoking cessation program have an 85-percent success rate, while weight loss participants lose an average of two inches to their waist lines.
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