Friday, November 06, 2009
Posted by Cathy Belk
Sounds familiar, doesn't it? It's not Metropolis, where Superman lives and works. Not Metropolitan, the place to eat tasty food on W. 6th Street. Not Neotropix, the venture-backed company in Pennsylvania. Not TeamNEO, our fabulous regional business attraction organization that works every day to attract companies to locate to Northeast Ohio. No, NEOtropolis -- familiar as it might sound -- is all new, and I suggest you tune in Fridays (starting tomorrow) at 9:00 pm to get a taste for yourself.
NEOtropolis is the new 30 minute TV show being shown on Western Reserve PBS (WNEO/WEAO 45.1/49.1), and it's one of the first shows ever that aims to build Northeast Ohio's viewers' knowledge of regional economic issues, strengthen their confidence in the economy of Northeast Ohio, and provide them with useful information and resources to endure challenging economic times. (And in the spirit of full disclosure, JumpStart is one of the sponsors of the show, as are: The Burton D. Morgan Foundation, Dominion Foundation, Kent State, Key Private Bank and KeyBank Foundation, MAGNET, and The Raymond J. Wean Foundation.)
In essence -- a positive show about positive things happening in our region! Cool! Wow! Can't wait!
The show will be split into short segments, including a long-form field piece which takes a look at some aspect of business or the economy relevant to current events. It will also include shorter pieces which feature new and emerging business ventures, the work of the region's business incubators, projects from some of our region's strongest business sectors (such as healthcare), research at universities and colleges, and a weekly roundtable analyzing the week's economic news for our area. And, one of the best parts -- it is hosted by the knowledgeable and always entertaining Thomas Mulready.
So be sure to tune in, or set your DVR while you head to Metropolitan, but either way, don't miss it.
Cathy Belk is the Chief Marketing Officer of JumpStart. She specializes in branding, marketing communications, and business management. She brings 16+ years of experience in a variety of marketing and business roles, but gets her energy from working daily with entrepreneurs and their growing companies.