For anyone older than, say, 29 (like me), it's easy to be skeptical about the marketing value of Web 2.0 communities, like Facebook, for early-stage companies. This is particularly the case when trying to consider how to utilize these applications beyond just catching up with old friends and former colleagues or generating sales leads. I'll admit, at JumpStart, we are just developing our own strategies for social media and what it can do for our brand, in support of our mission. That said, I'm absolutely convinced that:
1) Social media communities are here to stay (and like everything online, will evolve quickly - so if you are confused now, imagine how you'll feel in another year!)
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