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My Favorite 5 Marketing Bloggers

Thursday, December 17, 2009
Posted By Cathy Belk
With the end of the year approaching, ‘tis the season for looking back and thinking forward, so I'm going to write a series of blogs that address this topic. Numero uno: my 5 favorite blogs that I actually read with some frequency to help evolve my thinking on marketing. (Of course, these are in addition to JumpStart's IdeaExchange blog. Like you all, I don't see anyone else's blogs until they are up, but I read them religiously! But it's not a marketing blog, and these are focused on that).
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I've Been Dreaming

Tuesday, May 12, 2009
Posted By Cathy Belk
Most marketers dream about having oodles of market research to direct their activities, and most of us (probably all of us) get used to not having it -- or at least, not oodles. But one of the best things about blogs and other Web 2.0 communities is that you can get feedback -- directional, for sure -- quickly and easily. A dream come true! So I've been thinking about one of JumpStart's opportunities lately and could really use your help and feedback to shape it.
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Not Sure How or Why to Use Social Media?

Friday, March 27, 2009
Posted By Cathy Belk
For anyone older than, say, 29 (like me), it's easy to be skeptical about the marketing value of Web 2.0 communities, like Facebook, for early-stage companies. This is particularly the case when trying to consider how to utilize these applications beyond just catching up with old friends and former colleagues or generating sales leads. I'll admit, at JumpStart, we are just developing our own strategies for social media and what it can do for our brand, in support of our mission. That said, I'm absolutely convinced that: 1) Social media communities are here to stay (and like everything online, will evolve quickly - so if you are confused now, imagine how you'll feel in another year!)
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