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The Hidden Value of Trade Shows for a Startup

Thursday, April 30, 2009
Posted By John Dearborn
In this age of Twitter, Facebook, et al, you must be thinking it's crazy to bring up the "old-school" approach of getting to a particular audience through participating in a trade show (presuming you have a B2B offering). While avoiding trade shows in these lean times can seem really smart, I'd like to propose a contrarian view.
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