Home > About Us > Who We Are > Board of Directors > Rachel Talton, Ph.D
Rachel Talton, Ph.D
Chief Executive Officer, Synergy Marketing Strategy & Research, Inc.
Dr. Talton is CEO of Synergy, an award-winning consultancy that helps Fortune 1000 companies drive customer loyalty. Synergy's proprietary process aligns five dimensions of brand using rigorous research, and resulting in dramatically improved long-term corporate profitability – and customer passion.
In addition to Dr. Talton’s success as an entrepreneur, she is a sought-after keynote speaker and published scholar. Dr. Talton designed the Synergy Trust Index™ (STI), which measures consumer trust and distrust in the largest corporations in the U.S., and TrustTrends™, which ranks the most trusted brands in the U.S. She continues to innovate: In 2011, she designed the Synergy Brand Experience Quotient™, a model which evaluates up to 125 elements of the brand experience.
A graduate of the Leadership Cleveland Class of 2005 and the Cleveland Bridge Builders Class of 2002, Dr. Talton sits on the Inclusion and Governance & Nominating committees of the JumpStart board.